Chico State’s Print & Mail Evolution

As a longtime customer of SmartSoft’s mailing and address verification software, Chico State has been using the all-in-one postal software solution SmartAddresser throughout the process of becoming an MSP. Both Coding Accuracy Support System (CASS) and Presort Accuracy, Validation, and Evaluation (PAVE) certified by USPS, SmartAddresser not only provides address correction and postal presorting capabilities, it also offers features such as NCOALink, custom dupe detection, merge/purge, intelligent casing, and a wealth of other list management tools.

Chico State is the first (and to this date, the only) university in the nation to be a Mail Service Provider (MSP) certified by the United States Postal Service (USPS). This certification is awarded to those who meet established USPS quality standards, with annual audits to ensure standards are being maintained. In exchange, Print and Mail enjoys greater postal discounts from USPS for its mailings, a reward for the “work-sharing” aspect of validating addresses for greater delivery rates, presorting mailings, and preparing and submitting postal documentation electronically to the post office. The postal savings are passed along to the University departments that use its print and mail services.

According to Chris Mendoza, mail services supervisor for Print and Mail, his office used SmartAddresser throughout the MSP certification process. His part of the transition consisted of TEM Testing and Mail.dat implementation. The Print & Mail Service Department team has been thankful for how the process has become standardized noting that the most helpful feature of SmartAddresser is the NCOA updates, because it helps ensure customers with at least 99 percent accuracy.

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