Articles

Every business depends on accurate customer information. Whether you ship products, send invoices, manage customer relationships, or run direct mail campaigns, data quality affects how efficiently you operate. Yet even a well-maintained database can become...

Marketing isn’t an exact science. An organization can send out a thousand promotional flyers, but if the advertisers behind the campaign aren’t implementing the best available practices, their efforts could be wasted. The following are...

Every year, approximately 45 million Americans change their address. The charge for sending something to the wrong location can be between $15 and $70, depending on the shipping method and the value of the item....

Direct mail is a unique, battle-tested marketing strategy that should be a part of any serious advertising campaign. However, in recent years, digital mediums have changed how businesses reach out to new and existing audiences....

Direct mail is highly versatile and has retained much of its effectiveness as new marketing channels have emerged. In fact, when companies utilize personalized, well-designed mail campaigns, the open rate may be as high as...

Is direct mailing still relevant in today’s world, characterized by virtual transactions and internet marketing? Is it worth investing in direct mail? The short answer is yes. Even with the widespread use of digital marketing...

Why Did USPS Charge Me $60 (or $40) to Change Addresses? When moving to a new address, it’s wise to notify the US Postal Service through their change of address form. This process is easy...

The United States Postal Service has a lot of features that are designed to provide a wonderful user experience to what is otherwise a relatively frill-free experience when receiving mail. One of those features is...