Articles

Common direct mail campaign mistakes
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Marketing isn’t an exact science. An organization can send out a thousand promotional flyers, but if the advertisers behind the campaign aren’t implementing the best available practices, their efforts could be wasted. The following are...

How much is incorrect data costing you?
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Every year, approximately 45 million Americans change their address. The charge for sending something to the wrong location can be between $15 and $70, depending on the shipping method and the value of the item....

Industry secrets to a more effective direct mail piece
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Direct mail is a unique, battle-tested marketing strategy that should be a part of any serious advertising campaign. However, in recent years, digital mediums have changed how businesses reach out to new and existing audiences....

Did your direct mail reach the intended audience?
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Direct mail is highly versatile and has retained much of its effectiveness as new marketing channels have emerged. In fact, when companies utilize personalized, well-designed mail campaigns, the open rate may be as high as...
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Direct Mail: An Effective Marketing Strategy?
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Is direct mailing still relevant in today’s world, characterized by virtual transactions and internet marketing? Is it worth investing in direct mail? The short answer is yes. Even with the widespread use of digital marketing...
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Address Can’t Validate (Reasons USPS Won’t Recognize an Address)
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Address validation is a tricky horse to tame. There are many reasons why an address will not validate properly, and the entire process can be incredibly frustrating. There are many things that need to be...
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Geocoding Explained: What It Is & How It Works
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When shipping efficiency is essential, there are many cogs in the ‘delivery machine’ that aid in the successful completion of mail and package delivery. While there are many different types of address software available, few...
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Change-of-Address Scams: Why Scammers Want to Steal Your Mail and How You Can Avoid Them
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Why Did USPS Charge Me $60 (or $40) to Change Addresses? When moving to a new address, it’s wise to notify the US Postal Service through their change of address form. This process is easy...
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What is Informed Delivery?
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The United States Postal Service has a lot of features that are designed to provide a wonderful user experience to what is otherwise a relatively frill-free experience when receiving mail. One of those features is...
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Mailing to New Housing Development: Issues & Resolutions
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Moving into a new housing development can be exciting and troublesome at the same time. Because the housing development is being created from the ground up, the standard luxury of already-in-place features like utilities and...
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