Articles

Category: Data Quality

The Cost of Poor Data
150 150 smartsoftstage
Your Customers, Your Revenue, Yours to Win or Lose Think about your business, companies you have worked at or companies you partner with. Do these organizations need customers? Chances are your answer is “Yes, of...
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Direct marketers need access to reliable data
150 150 Annie
For most marketing professionals, creating segmented lists isn’t a novelty, it’s commonplace. However, the growth in data as a resource for more targeted marketing campaigns has resulted in new ways to utilize segmentation on extremely...
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Timely delivery influences purchase satisfaction
150 150 Annie
When customers order something online, they expect it to arrive in a timely manner. When items get lost, delayed or never arrive at all, your business risks losing loyal shoppers and missing out on subsequent...

Marketing Dollars, Direct Mail & Data Quality
150 150 smartsoftstage
Although Internet advertising allowed companies to significantly expand their reach, the growing emphasis has been on getting to know customers on a more individual level. Targeting messages to the right customer at the right time...
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